Singapore, Singapore, 7th March, 2022, Chainwire
Cartesi’s overall brand identity has been refreshed to match the company’s new strategy and promise. The new visual language, brandline, pay-off, photography, and videos demonstrate how The Blockchain OS should be an inclusive platform, a home for next-generation applications, and a home for what’s next.
The Blockchain OS: Home to what’s next
How do you transform a brand founded on complex technology for tech insiders into a brand that is open and accessible to individuals of all backgrounds? That was the problem Cartesi faced with their rebranding in 2022. Cartesi led the push by blending a newer, more appealing style with a strong brandline: The Blockchain OS. Cartesi views the OS as a catalyst for empowerment, bringing blockchain possibilities to the public and paving the way for a better, fairer future. They’re inviting people to come into a new home – a progressive place that is welcoming, warm and hopefully inspiring to those that join. The new brand tag is, therefore, Home to what’s next.
The new brand uses balanced colors – colder blues with warmer yellows – and contrasting messages to ...
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